LOS ANGELES (AP) — Sandy the dog "muttbombed" celebrities like Bradley Cooper, Ellen DeGeneres and Brad Pitt as they posed at the Oscars for the now-famous star-studded selfie. That digitally tweaked version of the most retweeted photo ever is a Texas animal rescue's bet that combining cuddly canines and Hollywood stars will entice more social media users to adopt needy pets.
So-called muttbombing, the Photoshopped doggie version of photobombing, where someone slips into a picture without the subject knowing, has proved so popular online it has touched off requests from shelters across the country and overseas on how to launch their own campaigns. With social media increasingly becoming the go-to advertising tool, shelters are rushing to take up the successful strategy and DreamWorks Animation has used it to promote both homeless pets and its new movie starring a cartoon canine.
Dogs 'muttbomb' celebrities to boost adoptions
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