“Hunger Games money” should show up as a rap lyric in the next 30 days or so. The second installment of everyone’s favorite children-killing-children saga, Catching Fire, made $158 million in its first three days of release, the sixth-best opening of all time, behind only money-printing franchises like Harry Potter and The Dark Knight. But what’s more notable than the overall box is this: unlike the first film, whose opening-weekend audience skewed 71 percent female, Catching Fire’s patrons were only 59 percent female, a 12 percent increase in male patronage that can’t entirely be explained by the fact that the second edition is a better-made film.
How 'The Hunger Games' Got Cool
