Escaping Google's gravity: How small search engines define success | Internet & Media - CNET News
It's not easy to compete in the world of search. Once you get past Google's juggernaut, you're still squaring off against
Yahoo and
Bing. But some of the smaller search engines are looking to attract people by offering what the others can't: peace of mind.
DuckDuckGo has skyrocketed to relative prominence as a Google alternative in the wake of National Security Agency spying allegations, initiated by whistleblower Edward Snowden. The search engine, founded in 2007 by Gabriel Weinberg, pulls in its results from numerous sources, but its best weapon is its pro-privacy stance.
"If you have a choice between great results, and great results and privacy," Weinberg said, "I think some people will choose the second one."
