Are celebrities making smoking cool again? How stars have boosted the sale of e-cigarettes

Sales of electronic cigarettes, labelled as a ‘healthy’ alternative to smoking, have risen tenfold in the last year, as celebrities help make puffing away ‘cool’ again.
Star endorsements of the devices have been credited as one of the factors behind new figures showing an increase in sales from £9million in 2012 to £90million in 2013.
Are celebrities making smoking cool again? How stars have boosted the sale of e-cigarettes