No one’s a food Nostradamus to be able to predict which food craze
will spread like wildfire, but any sensible food entrepreneur will tell
you that when it comes to Filipinos, something sweet almost always does
the trick.
It’s our fondness for sweets that
has catapulted pearl shakes to the biggest food fad of 1999, the success
of which was mimicked by the indomitable milk tea of 2011. Do not forget the mushrooming of coffee shops a
la Starbucks Coffee, which started in 1997, and, as you can see (in
every corner of Metro Manila), has managed to survive the two-year fad
curse.
